Product insights

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Benefit from fresh data daily, captured by 1,200 in-country researchers. Innova’s unrivaled New Product Database updates with more than 600,000 unique records each year. Quickly and easily examine NPD strategies.

Our records cover 300 subcategories across the food, beverage, household, beauty and personal care sectors. Giving you the ability to search multiple fields for granular level understanding.

Never miss out on the latest innovation

New Products Database

The world’s most extensive and dynamic CPG database. Detailed records covering 250+ different product claims and 1,500+ nutritional information points.

Databases

Reports

Expert analysis of the latest launch trends. Gain up to date insights on the impact of product innovation across categories and locations.

Reports

Services

At Innova we can turn our resources toward sophisticated analysis to meet your specific needs. Providing targeted research and defining spaces for growth.

Services

Accelerate your innovation journey now

Spot

Pinpoint and quantify product trends and gaps that offer new opportunities for growth and innovation.

Scope

Discover what’s behind new products, including market positioning, formulation and on-pack claims, to inform your early concept creation.

Develop

Build an informed development brief using the most accurate, up to date and complete product launch data.

Be Inspired

Remain in the know when it comes to the products defining the future of your sector. Check out some key insights from launches and innovations worldwide.