Ingredient insights

Dive into macro and micro analysis of the ingredients market.

Home | Insights | Ingredient-Insights

Innova gives you the tools to analyze the component parts of a product. Track higher level ingredient trends for the bigger picture. Drill down into specific ingredient types for detailed understanding.

Measure current and potential volumes. Discover the broader influences shaping future ingredient trends. Stay informed of what’s new and emerging. Target your research to pinpoint sources of growth.

All your ingredient needs in one place

New Products Database

Innova’s extensive database tracks 4,000+ ingredients. Your analysis can stretch from individual product formulations to worldwide trends.

Ingredient Genius

This Innova dashboard draws from a huge range of data, bringing it together to enable you to quickly focus on the key insights you need.

Reports

New ingredient uses. Emerging trends. Supply chain knowledge. Our ingredients reports are the go-to resource for deep understanding of the now and next.

Services

Innova’s analysts have a wide-ranging understanding of the ingredient space. Our customized services can focus this knowledge on your projects.

Accelerate your innovation journey now

1

2

3

Spot

Understand the broader consumer and market trends influencing the use of ingredients now and for the future.

Scope

Identify gaps, opportunities and growth potential for new or existing ingredients in the category, location or market you are targeting.

Develop

Use Innova’s unrivaled market and consumer insights to identify the lead ingredients that fit with your product concept.

Be Inspired

Stay aware of inventive ingredient use and the changing tastes of consumers. Learn about the latest big movers and winning formulations.

Sugar Substitutes Market

Explore the latest trends in sugar reduction market, including consumer trends and expectations ...

Top 10 Trends 2024

Supplement Trends

Explore the latest trends in the supplements market, including the rise of personalized nutrition ...

Food and Beverage Fiber Trends 2023

Fiber is appearing in more F&B categories than before following increased consumer awareness ...

Blends & botanicals for energy drinks

The supplements category often acts as a pioneer for certain ingredients, and it appears to be ...

Plant protein – quantity and quality matter

Plant based ingredients are also on the rise in products positioned for babies and toddlers ...

Low carb diets elevate phat fats

The newer keto diet matches or exceeds the popularity of the paleo diet, particularly among older ...

Ingredient Trends Keeping it real

A new report from Innova Market Insights assesses trends in natural ingredients, exploring the rise of natural claims ...