Flavor Insights

Know which flavors are trending and what's next.

Home | Insights | Flavor-Insights

Innova tracks flavor innovation and trends, covering full launch ranges. From familiar flavors to limited editions and unexpected mashups. Learn from what’s happening in the market to quickly establish the right profile for your launch.

Take inspiration from the flavor strategies of different brands. Use findings from Innova’s global flavor survey to spot regional preferences and the flavors consumers associate with different needs and moods.

A world of flavor insights in one place

New Products Database

Track thousands of flavors. Benefit from the level of detail required to carry out granular level analysis based on solid data.

Flavor Genius

Use this Innova Dashboard to quickly and easily bring together research relevant to your innovation, presented with clarity and ready to share.

Reports

From the macro level of Innova’s annual Top Ten Flavor Trends to the detail of our insider series, expert reports keep you constantly up to date.

Services

Innova’s analysts work with branded manufacturers and flavor specialists like you to tailor research to your specific needs.

Accelerate your innovation journey now

1

2

3

Spot

Establish the flavor mainstays and disruptors. Understand the broader influences shaping taste trends.

Scope

Build a flavor strategy that fits your brand, based on Innova’s detailed consumer and market insights.

Develop

Identify leading flavors and options to help your new offering stand out. Appeal to your target audience and create a buzz at launch.

Be Inspired

Maximize your flavor insights with a taste of recent innovations that are meeting the varied demands of consumers.

Top 10 Trends 2024

Gen Z Trends

Explore the latest Gen Z trends, including sustainable & ethical choices and flavors for mental health support ...

Coffee and Tea Trends

The hot coffee and tea sector is witnessing shifts in flavor trends, driven by consumer interests in innovative combinations ...

Favored flavors for snack success

As consumers look for both hunger satisfaction and indulgence, snacks that invoke positive, calming emotions ...

Local Flavors Crossing Borders

This is a significant range of more than 100 products and demonstrates the retailer’s confidence ...

Tasting success through flavor innovation

More and more flavors familiar from one category are shifting across into other areas ...

Gen Z target flavor experiences

The international nature of these flavors also reflects another strong focus when targeting Gen Zs ...

A taste for health in soft drinks

Innova has tracked a growing number of soft drinks launches that promote wellness ...